Your rates are too high... no they're not... yes... no...

As long as I can remember, the conversation is the same. The carrier comes and asks what they can do for us.

We suggest that their rates for XXXX are too high in XXX County.

Their response: No they aren't.

Yes they are.

No they aren't.

Just like two schoolkids in the playground.

At Lime Tree Underwriters, we think we have come up with a way to avoid this silly and frivolous conversation. Each time you close an application that we did not write, our system will ask you why you lost the business. And if it's because of pricing, we will assemble your feedback along with the feedback of all our other agents. That way when "the carrier guy" comes to see us, he doesn't stand a chance!