My very best friend on the planet once told me:
Activity creates miracles!
When it comes to sales and new business it's exactly that. Remember, sales is simply saying the right thing to the right person at the right time. I know that a lot of people spend a great deal of time refining the details of the sale, but it ultimately comes down to saying the right thing to the right person at the right time.
So, as a relatively new company, Lime Tree Underwriters went through the usual neophyte period of refining its message and defining its target audience. Now that we have "the right thing" and we know who the "right person" is: it's just a matter of saying it at the right time.
Now were on top of our proverbial soapbox, shouting our message to people that we think want to hear it. Then a funny thing happened: Sales have begun to take off.
We really didn't do anything new. We just did it. It was just a matter of activity.
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