Things are starting to go very well. We are putting lots of business on the books. Inbound phone calls tell us that our marketing campaign is working right. Our attention to a value proposition and brand image seem to be paying off. Heck, we had a competitor call us downright angry. We've had a phone call from a another 50-year-old competitor basically asking for us to throw him a lifeline. And we are brand-new.
But under it all, and most importantly, we're having a heck of a lot of fun!
We are in insurance. It's probably one of the most unchanged, old-school, old boy businesses on the planet. In a business where "that's the way we've always done it" is the opening prayer for a day's business, it's amazing how people are responding to the way we are doing things. And it feels good.
So, our challenge is to stick to our plan, and grow like crazy, and be sure that every day is as much fun as the last few.
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